BRY is a clothing brand that makes shirts in organic cotton. The name means "care" in Swedish, which incapsulates the essence of the brand: they make shirts with care. Care for the environment, care for the sowers, care for you.
All elements of BRY's graphic pro conveys environmentalism and originality. The shirts are packaged in the BRY signature twig paper – a thick twig paper with a forest pattern inside.
The BRY Graphic Manual below contains guidelines for the usage of the identity.
